Skills Framework for Retail

SkillsFuture Orange Banner of man with telescope

What Is it?

The Skills Framework (SFw) is a SkillsFuture initiative developed for the Singapore workforce to promote skills mastery and lifelong learning, and is an integral component of the Retail Industry Manpower Plan.

Jointly developed by SkillsFuture Singapore (SSG), Workforce Singapore (WSG), and the SPRING Singapore, together with industry associations, education institutions, training providers, organisations and unions, the Skills Framework for Retail provides useful information on:

  • Sector information;

  • Career pathways;

  • Occupations and job roles;

  • Existing and emerging skills; and

  • Training programmes for skills upgrading and mastery.

Who Is It For?

Individuals who wish to join or progress within the Retail sector, to assess their career interest, identify relevant training programmes to upgrade their skills and prepare for the desired job roles.

Employers will be able to recognise these skills and invest in training their employees for career development and skills upgrading.

Training can gain insights on sector trends, existing and emerging skills that are in demand, and design programmes to address the industry needs accordingly.

How Does It Work?

The SFw for Retail contains information on trends, career pathways, occupations, job roles, skills and competencies and training programmes.


(i) Sector Information

This section provides information on the SFw for Retail, including information on trends and workforce profiles in the sector.

Click here to download the Guide to Occupation and Skills for the SFw for Retail.


(ii) Career Pathways

The Career Pathways show the possible options for vertical and lateral progression for advancement and growth. Five (5) tracks have been identified (i) Retail Operations, (ii) Brand Management, (iii) Marketing, (iv) Merchandising and (v) E-Commerce (Omni-Channel), which encompass 24 job roles.

Click the following link to download the Career Pathways for the Retail sector. [PDF / Word]


(iii) Skills Map

The Skills Maps covers a total of 24 job roles, critical work functions, key tasks and skills and competencies aligned to the five tracks.


(a) View the Occupations/Job Roles under the SFw for Retail

Click on the tracks listed below to download the Skills Map for each track.

Retail Operations

  • Sales Associate/Brand Associate [PDF / Word]

  • Sales Supervisor/Brand Supervisor [PDF / Word]

  • Store Manager/Outlet Manager [PDF / Word]

  • Area Manager/District Manager [PDF / Word]

  • Operations Director/Retail Manager/Operations Manager [PDF / Word]

  • Chief Executive Officer (Managing Director)Chief Executive Officer/Chief Operating Officer/Managing Director/Country Manager [PDF / Word]

Brand Management

  • Brand Associate/Assistant [PDF / Word]

  • Brand Executive/Customer Loyalty Executive [PDF / Word]

  • Brand Manager/Customer Loyalty Manager [PDF / Word]

  • Brand Director [PDF / Word]

  • Chief Executive Officer/Chief Operating Officer/Managing Director/Country Manager [PDF Word]

Marketing

  • Marketing Associate/Assistant [PDF / Word]

  • Marketing Executive [PDF / Word]

  • Marketing Manager [PDF / Word]

  • Marketing Director [PDF / Word]

  • Chief Executive Officer/Chief Operating Officer/Managing Director/Country Manager [PDF / Word]

Merchandising

  • Merchandising Associate/Assistant [PDF / Word]

  • Visual Merchandising Associate/Assistant [PDF / Word]

  • Merchandising Executive/Category Executive/House Brand Executive [PDF / Word]

  • Visual Merchandiser [PDF / Word]

  • Merchandising Manager/Category Manager/House Brand Manager [PDF / Word]

  • Merchandising Director [PDF / Word]

  • Chief Executive Officer/Chief Operating Officer/Managing Director/Country Manager [PDF / Word]

E-Commerce (Omni-Channel)

  • E-commerce Associate/Assistant [PDF / Word]

  • E-Commerce Executive [PDF / Word]

  • E-Commerce Manager [PDF / Word]

  • E-Commerce Director [PDF / Word]

  • Chief Executive Officer/Chief Operating Officer/Managing Director/Country Manager [PDF / Word]


(iv) Skills and Competencies

The Skills and Competencies identified for each of the job roles fall under two broad classifications: (i) Technical Skills and Competencies, and (ii) Generic Skills and Competencies.


(a) View the Technical Skills and Competencies for the SFw for Retail

Technical Skills and Competencies comprise occupation/job-specific knowledge, skills and abilities that a person needs to have to perform the various tasks.

Click the following link to download the Overview of Technical Skills and Competencies for the SFw for Retail. [PDF / Word]

Click here to view the Technical Skills and Competencies for the SFw for Retail.

Analytical, Conceptual and Evaluative

Brand and Channel Management

Business Continuity Management

Change Management

Communication

Copywriting

  • Content Writing and Editing [PDF / Word]

  • Print Management [PDF / Word]

  • Print Production Trends and Techniques [PDF / Word]

  • Rules-Based Copy Editing [PDF / Word]

  • Typeface and Layout Production [PDF / Word]

  • Writing of Advertising Copy for Broadcast and Interactive Media [PDF / Word]

  • Writing of Advertising Copy for Print Medias [PDF / Word]

Customer Acquisition and Retention

  • Customer Acquisition Management [PDF / Word]

  • Customer Loyalty and Retention Strategy Formulation [PDF / Word]

  • Customer Relationship Management Operations [PDF / Word]

Customer Experience

Customer Immersive Experience

Design and Illustration

  • Colour Concept Application [PDF / Word]

  • Design Concepts Generation [PDF / Word]

  • Digital Image Production [PDF / Word

  • Manual and Digital Drawings Production [PDF / Word]

  • Photographic Images Manipulationv [PDF / Word]

  • Production of Still and Moving Images [PDF / Word]

  • Visual Collaterals Production [PDF / Word]

Digital Interface Optimisation 

  • Digital Asset and File Management [PDF / Word]

  • User Interface and User Experience (UI/UX) Optimisation [PDF / Word]

  • Website Design [PDF / Word]

  • Website Performance Management [PDF / Word]

Finance

  • Financial Analysis [PDF / Word]

  • Financial Budget Planning and Management [PDF / Word]

Corporate Governance and Policies

  • Compliance with Legal Regulations [PDF / Word]

  • Corporate Governance [PDF / Word]

  • Intellectual Property Management [PDF / Word]

  • Organisation Evaluation for Business Excellence [PDF / Word]

  • Policy Implementation and Revision [PDF / Word]

Infocomm Technology (ICT) 

Information and Results

Innovation

  • Customer Experience Innovation [PDF / Word]

  • Drive Productivity and Innovation [PDF / Word]

  • Idea Generation and Selection [PDF / Word]

  • Innovation Management [PDF / Word

  • Process Improvement [PDF / Word]

  • Productivity and Innovation Strategy [PDF / Word]

  • Productivity Improvement [PDF / Word]

Inventory Management

Leadership and People Management

  • Organisational Vision, Mission and Values Formulation [PDF / Word]

  • Vision Leadership [PDF / Word]

Market Intelligence

Outreach and Traffic Optimisation

People and Relationship Management

  • Business Relationship Building [PDF / Word]

  • Effective Board Member [PDF / Word]

  • Organisation and Board Relationship [PDF / Word]

  • Organisation Representative [PDF / Word]

  • Sponsorship Management [PDF / Word]

  • Stakeholder Management [PDF / Word]

Personal Management and Development

Planning and Implementation

  • Business Operational Planning [PDF / Word]

  • Business Opportunities Development [PDF / Word]

  • Franchise Management [PDF / Word]

  • Market Entry Strategy Formulation [PDF / Word]

  • Organisational Alignment and Interdependency Analysis [PDF / Word]

  • Organisational Planning and Target Setting [PDF / Word]

  • Organisational Strategy Formulation [PDF / Word]

  • Property and Infrastructural Planning [PDF / Word]

Product Management

Programme and Campaign Management

  • Brand Campaign Management [PDF / Word]

  • E-Commerce Campaign Management [PDF / Word]

  • Events Planning and Management [PDF / Word]

  • International Marketing Programmes Management [PDF / Word]

  • Marketing Campaign Management [PDF / Word]

  • Products and Services Promotions [PDF / Word]

Project Management

Public Relations

  • Marketing Communications Plan Development [PDF / Word]

  • Mass Communications Management [PDF / Word]

  • Media Platforms Management [PDF / Word]

  • Media Strategy Development [PDF / Word]

  • Press Conferences Management [PDF / Word]

  • Public Relations Campaign Management [PDF / Word]

Results Achievement

Retail Analytics

Retail Sourcing

Retail System Automation and Optimisation

Risk Management

Sales and Marketing

Supplier Relationship Management

Supply Chain and Logistics Management

  • Delivery Management [PDF / Word]

  • Order Fulfilment and Returns Processing [PDF / Word]

  • Supply Chain Operational Costing [PDF / Word]

Visual Display and Space Optimisation

  • Point-Of-Purchase Marketing [PDF / Word]

  • Retail Space Utilisation [PDF / Word]

  • Shopper Marketing Campaign Management [PDF / Word]

  • Visual Design and Communication Principles [PDF / Word]

  • Visual Merchandising Presentation [PDF / Word]

Workplace Housekeeping, Safety and Security

  • Food and Beverage Safety and Hygiene [PDF / Word]

  • Store Facilities and Housekeeping [PDF / Word]

  • Store Security Policy [PDF / Word]

  • Workplace First-Aid [PDF / Word]

  • Workplace Safety and Health [PDF / Word]


(b) View the Generic Skills and Competencies for the SFw for Retail

Generic Skills and Competencies are employability/transferable skills and competencies.

Click on the following link to download the Overview of Generic Skills and Competencies for the SFw for Retail. [PDF / Word]


(v) Training Programmes

The Training Programmes provide information on skills acquisition that are available for new entrants and in-service personnel to acquire skills and competencies required for various job roles in the Retail sector.


(a) View the Training Programmes for new entrants

These are programmes that equip new entrants with skills and knowledge for the specific job role in the sector at their respective entry level.

Click on the tracks below to download the Training Programmes for each job role.

 

(b) View the Training Programmes for in-service personnel

These are programmes for in service personnel to broaden or deepen specific skills and knowledge for the various job roles in the sector.

Click on the respective job roles in the designated track to download the Training Programmes relevant for each job role.

Retail Operations

  • Sales Associate/Brand Associate [ PDF / Word]

  • Sales Supervisor/Brand Supervisor [ PDF / Word]

  • Store Manager/Outlet Manager [ PDF / Word]

  • Area Manager/District Manager [ PDF Word]

  • Operations Director/Retail Manager/Operations Manager [PDF Word]

  • Chief Executive Officer (Managing Director)Chief Executive Officer/Chief Operating Officer/Managing Director/Country Manager [ PDF / Word]

 

Brand Management

  • Brand Associate/Assistant [ PDF Word

  • Brand Executive/Customer Loyalty Executive [ PDF / Word]

  • Brand Manager/Customer Loyalty Manager [ PDF Word]

  • Brand Director [ PDF Word]

  • Chief Executive Officer (Managing Director)Chief Executive Officer/Chief Operating Officer/Managing Director/Country Manager [ PDF / Word]

Marketing

  • Marketing Associate/Assistant [ PDF / Word]

  • Marketing Executive [ PDF / Word]

  • Marketing Manager [ PDF / Word]

  • Marketing Director [ PDF / Word]

  • Chief Executive Officer (Managing Director)Chief Executive Officer/Chief Operating Officer/Managing Director/Country Manager [ PDF / Word]

Merchandising

  • Merchandising Associate/Assistant [ PDF / Word]

  • Visual Merchandising Associate/Assistant [ PDF / Word]

  • Merchandising Executive/Category Executive/House Brand Executive [ PDF / Word]

  • Visual Merchandiser [ PDF / Word]

  • Merchandising Manager/Category Manager/House Brand Manager [ PDF / Word]

  • Merchandising Director [ PDF Word]

  • Chief Executive Officer (Managing Director)Chief Executive Officer/Chief Operating Officer/Managing Director/Country Manager [ PDF / Word]

E-Commerce (Omni-Channel)

  • E-Commerce Associate/Assistant [ PDF / Word]
  • E-Commerce Executive [ PDF /  Word]

  • E-Commerce Manager [ PDF / Word]

  • E-Commerce Director [ PDF / Word]

  • Chief Executive Officer (Managing Director)Chief Executive Officer/Chief Operating Officer/Managing Director/Country Manager [ PDF / Word]

For more information on Training Programmes, please visit the respective training providers’ websites or http://www.skillsfuture.sg/credit.