Skills Framework for Tourism

SkillsFuture Orange Banner of man with telescope

What Is it?

The Skills Framework (SFw) is a SkillsFuture initiative developed for the Singapore workforce to promote skills mastery and lifelong learning, and takes reference from the Industry Manpower Plans (IMPs) where available.

Jointly developed by SkillsFuture Singapore (SSG), Workforce Singapore (WSG), and the Singapore Tourism Board (STB), together with industry associations, training providers, organisations and unions, the Skills Framework for Tourism provides useful information on:

  • Sector information;

  • Career pathways;

  • Occupations and job roles;

  • Existing and emerging skills; and

  • Training programmes for skills upgrading and mastery.

Who Is It For?

Individuals who wish to join or progress within the Tourism sector, to assess their career interest, identify relevant training programmes to upgrade their skills and prepare for the desired job roles.

Employers will be able to recognise these skills and invest in training their employees for career development and skills upgrading.

Training can gain insights on sector trends, existing and emerging skills that are in demand, and design programmes to address the industry needs accordingly.

How Does It Work?

The SFw for Tourism contains information on trends, career pathways, occupations, job roles, skills and competencies and training programmes.


(i) Sector Information

This section provides information on the SFw for Tourism, including information on trends and workforce profiles in the sector.

Click here to download the Guide to Occupations and Skills for the Skills Framework for Tourism.

 

(ii) Career Pathways

The Career Pathways show the possible options for vertical and lateral progression for advancement and growth. Five (5) tracks have been identified (i) Business Development, Sales, Sponsorships and Marketing, (ii) Attractions Management and Operations, (iii) Event Management and Operations, (iv) Venue Management and Operations and (v) Travel Management and Operations, which encompass 69 job roles.

Click the following link to download the Career Pathways for the Tourism sector. [PDF / Word]


(iii) Skills Map

The Skills Maps covers a total of 69 job roles, critical work functions, key tasks and skills and competencies aligned to the five tracks.


(a) View the Occupations/Job Roles under the SFw for Tourism

Click on the tracks listed below to download the Skills Map for each track.

Business Development, Sales, Sponsorships and Marketing

Attractions Management and Operations

  • Operations Crew [PDF / Word]

  • Admission and Ticketing Crew [PDF Word]

  • Membership Crew [PDF Word]

  • Guest Service Crew [PDF Word]

  • Guide [PDF Word]

  • Assistant Content and Experience Development Executive/Assistant Curator [PDF / Word]

  • Assistant Education and Programmes Executive [PDF / Word]

  • Assistant Keeper/Assistant Aquarist [PDF / Word]

  • Assistant Horticulturist [PDF / Word]

  • Attractions Operations Supervisor/Attractions Operations Executive [PDF Word]

  • Content and Experience Development Executive/Curator [PDF Word]

  • Education and Programmes Executive [PDF Word]

  • Keeper/Aquarist [PDF Word]

  • Horticulturist [PDF Word]

  • Attractions Operations Manager [PDF Word]

  • Head of Content and Experience Development/Senior Curator [PDF Word]

  • Head of Education and Programmes [PDF Word]

  • Head Keeper/Head Aquarist [PDF Word]

  • Head Horticulturist [PDF Word]

  • Attractions Operations Director [PDF Word]

Event Management and Operations

  • Assistant Research Executive [PDF / Word]

  • Assistant Event Executive/Assistant Project Executive [PDF / Word]

  • Assistant Event Operations Executive [PDF / Word]

  • Research Executive [PDF / Word]

  • Event Executive/Project Executive [PDF / Word]

  • Event Operations Executive [PDF / Word]

  • Exhibition Producer/Conference Producer/Meeting Planner [PDF / Word]

  • Event Manager/Project Manager [PDF / Word]

  • Event Operations Manager [PDF / Word]

  • Exhibition Director/Conference Director/Meeting Director [PDF / Word]

  • Project Director [PDF / Word]

  • Event Operations Director [PDF / Word]

Venue Management and Operations

  • Assistant Event Services Executive [PDF / Word]

  • Assistant Venue Operations Executive [PDF / Word]

  • Event Services Executive [PDF / Word]

  • Venue Operations Executive [PDF / Word]

  • Event Services Manager [PDF / Word]

  • Venue Operations Manager [PDF / Word]

  • Event Services Director [PDF / Word]

  • Venue Operations Director [PDF / Word]

Travel Management and Operations    

  • Assistant Customer Support Executive/Assistant Travel Consultant (Customer Support) [PDF / Word]

  • Assistant Coordination and Reservations Executive [PDF / Word]

  • Assistant Product and Experience Development Executive [PDF / Word]

  • Tour Leader [PDF / Word]

  • Tourist Guide [PDF / Word]

  • Travel Account Executive [PDF / Word]

  • Customer Support Executive/Travel Consultant (Customer Support) [PDF / Word]

  • Coordination and Reservations Executive [PDF / Word]

  • Product and Experience Development Executive [PDF / Word]

  • Travel Account Manager [PDF / Word]

  • Travel Operations Manager [PDF / Word]

  • Product and Experience Development Manager [PDF / Word]

  • Travel Account Director [PDF / Word]

  • Travel Operations Director [PDF / Word]

  • Product and Experience Development Director [PDF / Word]

 

(iv) Skills and Competencies

 

The Skills and Competencies identified for each of the job roles fall under two broad classifications: (i) Technical Skills and Competencies, and (ii) Generic Skills and Competencies.


(a) View the Technical Skills and Competencies for the SFw for Tourism

Technical Skills and Competencies comprise occupation/job-specific knowledge, skills and abilities that a person needs to have to perform the various tasks.

Click the following link to download the Overview of Technical Skills and Competencies for the SFw for Tourism. [PDF / Word]

Click here to view the Technical Skills and Competencies for the SFw for Tourism.

Attractions Operations

  • Animal Conditioning and Enrichment [PDF / Word]

  • Animal Habitat Management [PDF / Word]

  • Animal Husbandry and Nutrition [PDF / Word]

  • Animal Transaction [PDF / Word

  • Attractions Guest Relations Management [PDF / Word]

  • Attractions Membership, Admission and Ticketing Management [PDF / Word]

  • Attractions Programme Development [PDF / Word]

  • Attractions Ride and Equipment Maintenance [PDF / Word]

  • Attractions Transportation Operations [PDF / Word]

  • Horticulture Management [PDF / Word]

Business Development, Sales and Marketing

  • Brand Campaign Management [PDF / Word]

  • Brand Guideline Development [PDF / Word]

  • Brand Portfolio Management [PDF / Word]

  • Business Opportunities Development [PDF / Word]

  • Customer Acquisition Management [PDF / Word]

  • Customer Behaviour Analysis [PDF / Word]

  • Customer Loyalty and Retention Strategy Formulation [PDF / Word]

  • Demand Analysis [PDF / Word]

  • Digital Marketing [PDF / Word]

  • E-Commerce Campaign Management [PDF / Word]

  • Market Research [PDF / Word]

  • Marketing Campaign Management [PDF / Word]

  • Marketing Communications Plan Development [PDF / Word]

  • Media Platforms Management [PDF / Word]

  • Media Strategy Development [PDF / Word]

  • Sales Closure [PDF / Word]

  • Sales Target Management  [PDF / Word]

  • Social Media Management [PDF / Word]

  • Visual Collaterals Production [PDF / Word]

  • Website Design [PDF / Word]

  • Website Performance Management [PDF / Word]

Business Management

Enterprise Risk Management

  • Accident and Incident Response Management [PDF / Word]

  • Business Continuity Planning [PDF / Word]

  • Crowd Control and Planning [PDF / Word]

  • Risk Management and Administration [PDF / Word]

Human Resource Management

Infocomm Technology Management

Meetings, Incentives, Conferences and Exhibitions (MICE) Operations

  • Delegate and Participant Management [PDF / Word]

  • Events Planning and Management [PDF / Word]

  • Meetings, Incentives, Conferences and Exhibitions (MICE) Equipment Management and Venue Management [PDF / Word]

Product Development, Content and Experience Management

  • Attractions Content and Experience Development and Delivery [PDF / Word]

  • Meetings, Incentives, Conferences and Exhibitions (MICE) Content and Experience Development Delivery [PDF / Word]

  • Product, Content and Experience Performance Management [PDF / Word]

  • Tour and Travel Services Product and Experience Development and Delivery [PDF / Word]    

Project Management

  • Project Administration [PDF / Word]

  • Project Feasibility Assessment [PDF / Word]

  • Project Management [PDF / Word]    

Tour and Travel Services Operations

  • Tour and Travel Coordination, Ticketing and Reservations Management [PDF / Word]

  • Tour Guide Operations [PDF / Word]

  • Tour Leading Operations [PDF / Word]   


(b) View the Generic Skills and Competencies for the SFw for Tourism

Generic Skills and Competencies are employability/transferable skills and competencies.

Click on the following link to download the Overview of Generic Skills and Competencies for the SFw for Tourism. [PDF / Word]


(v) Training Programmes

The Training Programmes provide information on skills acquisition that are available for new entrants and in-service personnel to acquire skills and competencies required for various job roles in the Tourism sector.


(a) View the Training Programmes for new entrants

These are programmes that equip new entrants with skills and knowledge for the specific job role in the sector at their respective entry level.

Click on the tracks below to download the Training Programmes for each job role.

  • Business Development, Sales, Sponsorships and Marketing [PDF Word]

  • Attractions Management and Operations [ PDF / Word]

  • Event Management and Operations [ PDF / Word]

  • Venue Management and Operations [ PDF Word]

  • Travel Management and Operations [ PDF Word]

 

(b) View the Training Programmes for in-service personnel

These are programmes for in service personnel to broaden or deepen specific skills and knowledge for the various job roles in the sector.

Click on the respective job roles in the designated track to download the Training Programmes relevant for each job role.

Business Development, Sales, Sponsorships and Marketing

Attractions Management and Operations 

  • Operations Crew [PDF Word]

  • Admission and Ticketing Crew [PDF Word]

  • Membership Crew [PDF Word]

  • Guest Service Crew [PDF Word]

  • Guide [PDF Word]

  • Assistant Content and Experience Development Executive/Assistant Curator [PDF / Word]

  • Assistant Education and Programmes Executive [PDF / Word]

  • Assistant Keeper/Assistant Aquarist [PDF / Word]

  • Assistant Horticulturist [PDF / Word]

  • Attractions Operations Supervisor/Attractions Operations Executive [PDF Word]

  • Content and Experience Development Executive/Curator [PDF Word]

  • Education and Programmes Executive [PDF Word]

  • Keeper/Aquarist [PDF Word]

  • Horticulturist [PDF Word]

  • Attractions Operations Manager [PDF Word]

  • Head of Content and Experience Development/Senior Curator [PDF Word]

  • Head of Education and Programmes [PDF Word]

  • Head Keeper/Head Aquarist [PDF Word]

  • Head Horticulturist [PDF Word]

  • Attractions Operations Director [PDF Word]

Event Management and Operations

  • Assistant Research Executive [PDF / Word]

  • Assistant Event Executive/Assistant Project Executive [PDF / Word]

  • Assistant Event Operations Executive [PDF / Word]

  • Research Executive [PDF / Word]

  • Event Executive/Project Executive [PDF / Word]

  • Event Operations Executive [PDF / Word]

  • Exhibition Producer/Conference Producer/Meeting Planner [PDF / Word]

  • Event Manager/Project Manager [PDF / Word]

  • Event Operations Manager [PDF / Word]

  • Exhibition Director/Conference Director/Meeting Director [PDF / Word]

  • Project Director [PDF / Word]

  • Event Operations Director [PDF / Word]

Venue Management and Operations    

  • Assistant Event Services Executive [PDF / Word]

  • Assistant Venue Operations Executive [PDF / Word]

  • Event Services Executive [PDF / Word]

  • Venue Operations Executive [PDF / Word]

  • Event Services Manager [PDF / Word]

  • Venue Operations Manager [PDF / Word]

  • Event Services Director [PDF / Word]

  • Venue Operations Director [PDF / Word]

Travel Management and Operations    

  • Assistant Customer Support Executive/Assistant Travel Consultant (Customer Support) [PDF / Word]

  • Assistant Coordination and Reservations Executive [PDF / Word]

  • Assistant Product and Experience Development Executive [PDF / Word]

  • Tour Leader [PDF / Word]

  • Tourist Guide [PDF / Word]

  • Travel Account Executive [PDF / Word]

  • Customer Support Executive/Travel Consultant (Customer Support) [PDF / Word]

  • Coordination and Reservations Executive [PDF / Word]

  • Product and Experience Development Executive [PDF / Word]

  • Travel Account Manager [PDF / Word]

  • Travel Operations Manager [PDF / Word]

  • Product and Experience Development Manager [PDF / Word]

  • Travel Account Director [PDF / Word]

  • Travel Operations Director [PDF / Word]

  • Product and Experience Development Director [PDF / Word]

 

(c) View the Training Programmes for Generic Skills and Competencies (GSCs)

These are programmes through which individuals can acquire the GSCs, which are transferable and can be applied across sectors. The GSCs facilitate employability by supporting individuals in acquiring relevant Technical Skills and Competencies (TSCs) for various job roles in different sectors. Please click [PDF / Wordto access the GSC training programme listing.

In-service personnel can identify the top five GSCs which are required for respective job roles by referencing the Skills Maps listed in Section (iii) (a) above before refering to the listing to identify training programmes for GSCs which are considered as critical for the job roles.

 

For more information on Training Programmes, please visit the respective training providers’ websites or http://www.skillsfuture.sg/credit.

Skills Framework Templates

 

This section helps users to populate Skills Framework content into editable Microsoft Word templates.

Step 1: Select template(s)



Step 2: Select Occupation(s)/Job Role(s)

Step 3: Click HERE to Download

    Skills Framework Workshop

    We encourage enterprises that are keen to learn how Skills Framework can enhance their Human Resource practices to sign up for the Skills Framework Workshop.

     

    HOW you will benefit

    • Understand the intent and purpose of the Skills Framework
    • Comprehend the components of the Skills Framework
    • Enhance HR practices in the areas of talent attraction, performance and career management, learning and development through the Skills Framework
    • Adopt the Skills Framework to improve people strategy and business outcomes

     

    WHO should attend

    • HR practitioners who: 
      • Develop strategic HR policies and processes
      • Develop in-house workplace learning tools and platforms
      • Review strategic alignment between corporate vision and human capabilities
    • Line managers and leaders who develop and deploy performance support tools

     

    Click HERE to register your interest for the workshop.